11 Aug

Illustrator Multiple Artboards Part 3

Package Design

Illustrator’s multiple artboards are great for print package design. I start with a multiple artboard document to design comps, and stick with that layout until the final design and content have been approved. Everything gets transferred to the package dieline as the final step.

Examine the dieline 

This dieline is for a DVD amaray case. There are 5 sides with printed graphics. One side is open to hold the DVDs. It’s important to understand how the 2D dieline becomes a 3D object before starting your designs.

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Artistic Entry - Pretty in Pink

Pretty in Pink is created using Photoshop and Photomatix. I call the process an HDR composite. The image is composited from four frames. The first three frames are a bracketed set of the Fiori di Como in the Bellagio Casino Lobby. I photographed the bracketed set while in Vegas for Photoshop World last year.

Photography Entry - Fun Zone

I shot 19 frames to capture this photograph. The first three frames are a two step bracketed set. I processed the bracketed frames in Photomatix to create a base image. The HDR processing created the color of the sky and some the shadow details in the fun zone area below, including the people walking in the lower left.

07 Jul

Where to find clients

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What has worked for me

Ask anyone who successfully runs their own business, and they will tell you that building a clientele takes hard work and a little good fortune. My clientele has grown this year for which I am grateful. The truth is, I found most of my clients close to home.

This is what has worked for me.

Neighbors
I consider a neighbor to be anyone in my community, not just the guy next door. My first client was my son’s little league coach. That was over 10 years ago. We still work together weekly.

50% of my clients are either direct neighbors or referred by a neighbor.

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05 Jul

American Sex Symbol

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Autopia - Jully '11 PAG Show

American Sex Symbol
"American Sex Symbol"

My love affair with a car

I was in love with my car…once. It was a 2001 black Volkswagon Passat. It had black leather interior, triptronic transmission, a great sound system and heated seats. I loved the heated seats the most. I even turned up the heat on summer days.

Unfortunately the Volkswagon service department had a way of making me feel abused, even viloated, especially after the warranty ran out. The day they told me I needed new catalytic converters at a cost of $6,000, was the day I knew my love affair had to end.

I felt small, stupid and cheated. I vowed to never fall in love with a car again and I traded the black beauty in for a boring, metallic blue Hybrid Hylander, a car I wouldn’t care about if the kids trashed, which they did.

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26 Jun

11 SD Fair Photo Exhibit

Architectural Photography

CSUSM Stairs in black and white

This year I have one image hanging in the San Diego County Fair Photography Exhibit. It was selected for the black and white architectural category. There is more than a little irony to this since the majority of my photography is not only in color, but color that usually pushes the edges. I only recently decided to work on my black and white photography as a means to help myself see better, with the hopes of improving my picture taking.

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16 Jun

Custom Wordpress Header Design

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New portfolio content

The Orchard View Color portfolio has been updated with a new section, Custom Wordpress Header Design.

Give your Wordpress website a professional look with custom page headers designed by OVC.  A custom header design can transform a cookie cutter, amateur looking website into a high end, polished representation of you and or your business. Every design is custom created to fit your site and your needs.

Contact us today. See how quick your website will stand out in the crowd.

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