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17 Sep

Publication Design

Posted in
Print verses ePubs

image of Breathless Book

When I opened the Breathless packaging, the first thing I noticed was the smell of the offset printing ink. It almost made me miss my prepress days, when I spent a lot of time around presses. There is something gratifying about seeing one of my designs in print. It’s a tangible thing, something that can be held, felt and smelled. Breathless is extra special because it is my first printed book design.

It could very well be the last.

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10 Sep

Photoshop World Highlights

Posted in

I've been back from Photoshop World for almost a week now and I'm still trying to get my feet back on the ground. This was my first Photoshop World and it was everything I hoped it would be and more.

Guru Award - Artistic

My Trippy Self Portrait Guru Award
(c) Brad Moore

The guru awards were announced at the end of the opening ceremonies after a great show that included a funny spoof VH1 documentary, live music, Photoshop tips, Hall of Fame awards, best image contest for the Concert Photography pre-con (taught by local concert Photographer, Alan Hess) and an awesome magic act. The show was so much fun. I had arrived alone, but felt like I was surrounded by a few thousand friends. I never had an opportunity to be nervous. The artistic category was announced first, and then Larry Becker announced my name and my picture was on the big screen. I was stunned. I think I sat in my seat with my head in my hands for longer than I should have.

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19 Aug

Photoshop World Guru Awards

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Do what you love and good things will happen

I found out tonight that I have been selected as a finalist for the Photoshop World 2010 "Guru Awards" for my "Trippy Self Portrait" in the "Artistic" category. I'm still pinching myself.

Here's the true story behind the image.

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17 Aug

HDR Architectural Photography with People

Plan for post editing. Know your options when shooting.

These images were taken at the Salk Institute in La Jolla on an overcast day. It wasn’t a typical high contrast HDR kind of day. Everything was gray. Surrounded by concrete walls, marble ground and a gray sky, I found solace in two things, textures and people.

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Breathless Book Cover Design

This book jacket was created from stock images. See the original images and read the article, Breathless Book Cover Design.

image of Breathless cover

05 Aug

Breathless Book Cover Design

Creating Characters From Stock Images

image of Breathless cover design with working images

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29 Jun

Using Photoshop and Illustrator Together

Creating drop shadow and glow effects in Photoshop while keeping the vector art in Illustrator

If you are unfamiliar or a little unclear about the differences between vector and bitmap art, it might be helpful to read When Vector Art is Really Vector before starting this tutorial.

Setting Up Your Files

Start by determining your art board size. If I am working on a wide format project I like to work in quarter scale. Illustrator has a maximum canvas size of 227 inches, so projects larger than that have to be created at a smaller scale factor. See Large File Format File Resolution for a guide to scale factors and resolutions.

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23 Jun

When Vector Art Is Really Vector

Understanding the differences between Illustrator and Photoshop

Vector versus Bitmap

When designing anything for print it is important to understand the difference between vector and bitmap. This is especially important for large or wide format. Vector art is completely scalable to any size without pixelating. Bitmap files have a fixed resolution and will pixelate when the resolution does not support the print size.

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17 Jun

When To Work For Free

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3 reasons to say yes and 3 tips to keep it positive.

I’ve done a lot of work for free or at a reduced rate. Hindsight says maybe that wasn’t always a good idea. The truth is that I learned many lessons from those experiences and they weren’t all bad. So I want to focus on the good and share some tips to ensure a positive experience for every one.

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